Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Mizzen+Main, the Dallas-based company behind the moisture-wicking men's dress shirt, opened a flagship store in Columbus, Ohio, earlier this month. Started by Kevin Lavelle and partner Web Smith, the business makes virtually sweat-proof, wrinkle-free dress shirts.
Other than why didn't I think of that? you're probably wondering, why Columbus? Smith lives there (while Lavelle is here) so it was a no-sweat decision. Customers can try on a variety of shirts at the store, and then their purchase is shipped to them in two days. M+M has sold 5,000 shirts—available on its website and locally at WAREhaus—since launching last year, the duo told The New York Times yesterday, and has an eye to opening a pop-up inside Saks Fifth Avenue in New York in February.
· A No-Sweat Work Shirt? No Sweat. [New York Times]
· Mizzen+Main [Official Site]