With a New Flagship, No Wrinkles in Mizzen+Main's Future

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Mizzen+Main, the Dallas-based company behind the moisture-wicking men's dress shirt, opened a flagship store in Columbus, Ohio, earlier this month. Started by Kevin Lavelle and partner Web Smith, the business makes virtually sweat-proof, wrinkle-free dress shirts.

Other than why didn't I think of that? you're probably wondering, why Columbus? Smith lives there (while Lavelle is here) so it was a no-sweat decision. Customers can try on a variety of shirts at the store, and then their purchase is shipped to them in two days. M+M has sold 5,000 shirts—available on its website and locally at WAREhaus—since launching last year, the duo told The New York Times yesterday, and has an eye to opening a pop-up inside Saks Fifth Avenue in New York in February.
· A No-Sweat Work Shirt? No Sweat. [New York Times]
· Mizzen+Main [Official Site]