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Aftershock Puts a New Face on Its Brand

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Come sequins or taffeta, Aftershock—the British fashion label that opened a flagship U.S. location here last year—is looking for the face of its new lifestyle campaign.

The special-occasion outfitter, located in the Plaza at Preston Center, launched the contest last month, hoping to find a local face for the brand. Currently, voting on the top 12 finalists is open to the public on Facebook through December 15. On December 16, a panel of local judges, including Jan Strimple and Imran Sheikh, Aftershock's U.S. director, will vote on the winner, who will receive a free trip to London, $1,000 in merchandise from Aftershock, and will be featured in the new campaign.
· Aftershock [Official site]