Lela Rose Designed a Helmet the NFL Wants to Sell You

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If the Super Bowl means nothing more to you than a condoned opportunity to sidle up to some dip, we understand. That, however, doesn't mean you shouldn't take notice of a pretty cool auction the NFL is running in conjunction with Bloomingdale's and the Council of Fashion Designers of America (CFDA). Forty-eight helmets, made by 48 noted designers, are on offer, including a pretty spiffy one from Dallas-raised Lela Rose. Only one person has bid on the beaut so far, which is currently tagged at $248. The auction runs through February 4.
· NFL [Official site]