Boot, Scoot, Boogie: Lucchese Repositions Itself as a Luxe Brand

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Lucchese boots are legendary: Everyone from the Dallas Cowboys cheerleaders to Big Tex wears 'em, and they're legendary in price, too, with most pairs running upwards of $1,000. Now comes word that the El Paso boot maker wants to branch out further into the luxury leather market. This month, the company is set to launch a 24-item shoe collection which includes the Fausto, a men's penny loafer available in cognac-colored buffalo leather or navy suede ($795), and the Chiara, a strappy sandal with a four-inch stacked heel that comes in blush-gray ostrich ($1,095) or smooth turquoise and navy Vachetta ($995). Interestingly, Lucchese's creative director tells Texas Monthly that he is modeling the company's growth after another brand, Hermès, which actually began in 1837 as a maker of harnesses and bridles.
· Lucchese Like a Fox [Texas Monthly]
· Lucchese [Official Site]