SXSW Adds a Fashion Component to Its Yearly Ensemble

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Apparently there's no end to the national media's lovefest with Austin (and the craziness and trendiness of SXSW). The fashion-programming aspect to the nine-day festival which starts March 7 is expanding this year.

Style X features a selection of panels, speakers, mixers and meet-ups, and looks to span a diverse range of topics, from fashion media to ethical business practices. Highlights of this year's show are sure to be the sessions with Lauren Bush Lauren (FEED) and Nasty Gal founder Sophia Amoruso, as well as a panel discussion on wearable technology.
· SXSW [Official Site]