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A Dallas Designer's Juniors Line is Eye-Popping Candy

Image via Hi! Expectation
Image via Hi! Expectation

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Sofi Sugasti's juniors collection has struck a nerve. Since launching Hi! Expectation, Urban Outfitters, Nasty Gal and local boutique V.O.D. have ordered the line in quick succession.

The Dallas transplant told WWD recently that she's drawn to designing for juniors "because the vivid colors, quirky custom prints and comfortable silhouettes" mesh with her personal style.

"I'm 35, but in some ways I'm 15," Sugasti told the pub. "I still read Seventeen, Teen Vogue and Nylon, and I pay attention to the music that's out there."

Her new fall collection features eye-catching prints, all of which she designed, with scenic motifs, too, detailing the Rocky Mountains, Empire State Building, and yes, even our beloved State Fair of Texas.
· Hi Expectation Expands for Fall 2014 [WWD]
· Hi! Expectation [Official Site]