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Erin Wasson is the Face of Madewell's Spring/Summer Campaign

Image via Madewell
Image via Madewell

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Another reason to love Madewell: The brand has tapped Dallas native Erin Wasson for its spring/summer campaign. For the uninitiated, the new catalog—which touts Paris and New York tees, plus a beau coup amount of denim (natch)—introduces the model as a "Texan tomboy, tattoo enthusiast and fan of the old-fashioned phone call." We're more impressed with how Wasson rocks the overalls—and makes distressed denim seem like a plausible next purchase.
· Madewell [Official Site]