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Target's New Ámbar Line Is Aimed at the Hispanic Audience

Image via Target
Image via Target

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Target is trying to translate its cheap-chic clothing to the Hispanic audience. Late last month, it launched Ámbar, its first line, ahem, targeting the market, featuring brighter, bolder colors and prints, and flattering cuts and silhouettes.

According to WWD, the first group of 39 styles has graphic patterns, florals, animal prints and skinny pants. It's only available on Target's site and in select stores in Texas, Arizona, Florida, California and New York.
· New Target Line Ámbar Focused on Latinas [WWD]
· Target [Official Site]
· All Target Coverage [Racked Dallas]