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Despite the brand's penchant for classic looks, Kate Spade is getting an update. Next month, according to WWD, stores across the country, including at least one in Dallas, will debut Perch technology. What is Perch, you ask? It's an interactive display system, which integrates rich media content into the in-store shopping experience.
"Our stores are great expressions of the brand," said chief marketing officer Mary Beech to the pub, "but we were looking for an opportunity to bring content to life."
The Perch component is able to project animated images onto a surface below, noting when a product is picked up; the display responds in real time. Other areas on the table are devoted to style tips and ad campaign videos. There's also a "create the outfit" panel with looks spinning and the sounds of a slot machine. If a consumer picks up a shoe or handbag displayed on the table, the reward is a game or other content.
No word on whether the NorthPark Center or Knox-Henderson store will debut the technology just yet; other stores around the country to offer the platform will include those in Boston, Chicago and Orlando.
· Kate Spade Launches Perch Technology in Stores [WWD]
· Kate Spade [Official Site]