Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Fort Worth-based boot maker-and-more Justin Brands Inc. is making friends in Europe. According to a report in WWD, the company is ramping up its presence overseas. With a newly established warehouse in Belgium, the brand no longer has to solely (get it?) import from the United States.
"[Europe] is open to what we [produce] because we cover everything from lifestyle by Chippewa to Justin, which is core Western, and Tony Lama, which has a 113-year heritage," CFO and SVP of international sales Herb Beckwith said to the pub.
With its made-in-the-USA mission, Justin resonates with a European audience because "[In high-end markets], they look for quality, and it has to be U.S.-made," Beckwith said.
· Justin Expands Presence In Europe [WWD]
· Justin Boots [Official Site]