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Fort Worth-based Justin 'Resonates' With European Buyers

Herb Beckwith, of Justin Brands Inc. Image via Justin
Herb Beckwith, of Justin Brands Inc. Image via Justin

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Fort Worth-based boot maker-and-more Justin Brands Inc. is making friends in Europe. According to a report in WWD, the company is ramping up its presence overseas. With a newly established warehouse in Belgium, the brand no longer has to solely (get it?) import from the United States.

"[Europe] is open to what we [produce] because we cover everything from lifestyle by Chippewa to Justin, which is core Western, and Tony Lama, which has a 113-year heritage," CFO and SVP of international sales Herb Beckwith said to the pub.

With its made-in-the-USA mission, Justin resonates with a European audience because "[In high-end markets], they look for quality, and it has to be U.S.-made," Beckwith said.
· Justin Expands Presence In Europe [WWD]
· Justin Boots [Official Site]