Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Retired Houston Rockets middleman Hakeem Olajuwon is getting back into the game, launching a clothing line called Brand Dream, which includes reviving his famed sneakers from the 1980s, the Akeem the Dream, with Etonic next month.
According to WWD, the 51-year old said Etonic approached him a few months ago in a bid to bring new energy into the brand.
"You have Nike and Adidas, but Etonic is an alternative that gives an affordable shoe at a good value," he said. "You have high-end, mid-range, and low. [The] majority of people can afford Etonic to have a quality shoe. And it's cool, too."
Etonic's lifestyle collection can be found at Houston retailers Shoe Palace and Active Athlete, as well as at Barneys New York.
· NBA Legend Hakeem Olajuwon Launching Line With Etonic [WWD]
· Etonic [Official Site]