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Jump, All: The Dream Is Relaunching His Iconic Etonic Shoe

Image via Etonic/Facebook
Image via Etonic/Facebook

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Retired Houston Rockets middleman Hakeem Olajuwon is getting back into the game, launching a clothing line called Brand Dream, which includes reviving his famed sneakers from the 1980s, the Akeem the Dream, with Etonic next month.

According to WWD, the 51-year old said Etonic approached him a few months ago in a bid to bring new energy into the brand.

"You have Nike and Adidas, but Etonic is an alternative that gives an affordable shoe at a good value," he said. "You have high-end, mid-range, and low. [The] majority of people can afford Etonic to have a quality shoe. And it's cool, too."

Etonic's lifestyle collection can be found at Houston retailers Shoe Palace and Active Athlete, as well as at Barneys New York.
· NBA Legend Hakeem Olajuwon Launching Line With Etonic [WWD]
· Etonic [Official Site]