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The One for One business model (hello, TOMS) is well-documented. But ever heard of Square for Square? Introducing Quixotic, a Dallas-based company launching today that, says its founder David Novak, "exists to inspire gentlemanly action by equipping and encouraging men to help others."
How so? The company sells an assortment of handsome pocket squares, priced at $35 to $55. But the story doesn't end there. If you lose said square in some random act of kindness, the brand will give you another. Hence, Square for Square. Quixotic is also donating 10 percent of its proceeds to U.S. organizations that address domestic violence.
"Quixotic is effectively a social experiment that will determine what happens when a company places the primary element of social good in the hands of customers," says Novak.
· Quixotic [Official Site]