Smocked Auctions Has Inked a Big Deal With Southern Living

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Dallas-based baby-clothing company Smocked Auctions—founded by Amy Laws and Nicole Brewer in 2010—has closed a deal to design and distribute the first licensed clothing line for Southern Living magazine. As a team, the two brands will debut six collections of Southern-inspired apparel for children between the ages of three months and six years old. The first collection, The Monogram Collection, includes dresses and short sets for boys and girls. Each item will have a one-initial monogram in one of Southern Living's trademarked fonts. Five additional collections will be released in the near future.
· Lifestyle Magazine Southern Living Partners With Dallas-based Online Retailer [DMN]
· Smocked Auctions [Official Site]