How The Fresh Market Is Different From Whole Foods Market

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Let The Fresh Market invasion begin. The North Carolina-based upscale grocer is making the push into DFW in a big way. The company announced its first area store earlier this year, which will be located at the under-construction Park Village in Southlake. Now, there's a lease signed at WestBend in Fort Worth. And expect two other Dallas locations in the next year or two—one in Turtle Creek Village and another at the under-development Arboretum Village Shopping Center.

The Fresh Market is typically compared to Whole Foods Market, but shoppers familiar with TFM say it lacks the granola-y, eco-conscious, vitamin-oriented mindset of the Austin-based company. Fans of The Fresh Market tout its seafood, meat, cheese and prepared-foods counters, and say it's not the place to buy household staples. But there are good deals on roses, apparently ($8.99 for a dozen).

In other WestBend news, a look at the center's site plan confirms that more than 10 retailers will be among the mix in the development.
· The Fresh Market [Official Site]
· Whole Foods Market [Official Site]