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How The Fresh Market Is Different From Whole Foods Market

Image via The Fresh Market
Image via The Fresh Market

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Let The Fresh Market invasion begin. The North Carolina-based upscale grocer is making the push into DFW in a big way. The company announced its first area store earlier this year, which will be located at the under-construction Park Village in Southlake. Now, there's a lease signed at WestBend in Fort Worth. And expect two other Dallas locations in the next year or two—one in Turtle Creek Village and another at the under-development Arboretum Village Shopping Center.

The Fresh Market is typically compared to Whole Foods Market, but shoppers familiar with TFM say it lacks the granola-y, eco-conscious, vitamin-oriented mindset of the Austin-based company. Fans of The Fresh Market tout its seafood, meat, cheese and prepared-foods counters, and say it's not the place to buy household staples. But there are good deals on roses, apparently ($8.99 for a dozen).

In other WestBend news, a look at the center's site plan confirms that more than 10 retailers will be among the mix in the development.
· The Fresh Market [Official Site]
· Whole Foods Market [Official Site]