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Benefit Cosmetics Is Opening at The Plaza at Preston Center

Cause for celebration: Benefit Cosmetics is coming to Dallas. Image via Benefit Cosmetics/Facebook
Cause for celebration: Benefit Cosmetics is coming to Dallas. Image via Benefit Cosmetics/Facebook

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Another high-profile beauty company is making the move into the Dallas market. According to a source familiar with The Plaza at Preston Center, Benefit Cosmetics is planning to open a boutique in the complex. (Reps for the Plaza and Benefit have not confirmed the opening as of yet.)

While the San Francisco-based line—part of the LVMH empire—is widely available throughout the country at beauty outlets and cosmetic counters, the company only has 24 boutiques across the U.S., clustered primarily in the Northeast, Chicago area and California. Known for its quick-fix products that feature whimsical names (Erase Paste, The POREfessional, Fakeup), the brand began in 1976 by twin sisters Jane and Jean Ford. Allegedly, the twins were either going to open a casserole eatery or a makeup store. They opted for the latter, and the rest is makeup history.
· Benefit Cosmetics [Official Site]
· The Plaza at Preston Center [Official Site]