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Double R, the bespoke women's shirtmaker with a showroom in Travis Walk, has finally launched its e-com site, and it's a beaut—much like the button-downs themselves.
What started quietly as a new project from owner Ravi Ratan (Q Custom Clothier) and his wife Jen last fall, has come full circle nearly a year later, with the duo debuting their website late last night, full of custom modifications that streamline what might otherwise be a complicated ordering process.
Starting from four types of shirts, customers can choose a multitude of styles, then opt to monogram the cuff or tail. Once a shirt has been selected, a brief tutorial video details how to take one's own measurements. (Or, if you need extra help, the company will even send out a complimentary Measuring Kit.)
Starting at $175, the shirts are irresistible—so much so, that your biggest problem may be choosing just one. Check out the gallery below for our favorite picks.