Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Share this story
- A large touch-screen TV allows patrons to custom-design their own Kendra Scott creations. After a piece of jewelry and stones are chosen, Kendra Scott employees make your design before your eyes—sometimes, in as little as five minutes.
- Business was brisk this morning, with many customers perusing the jewelry. The store actually opened yesterday—a day early.
- Kendra Scott is known for her bright palette and statement pieces.