It's About Time: Houston Lands the State's First Rolex Store

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Sure, there are plenty o' places to buy a Rolex around Dallas/Fort Worth. But to purchase said timepiece at a dedicated store? For that you will have to venture to Houston.

According to CultureMap Houston, a boutique recently opened in The Galleria—naturally, just across the way from the Louis Vuitton store—with more than 450 Rolex watches of all makes, styles and sizes. Operated by longtime Houston jeweler and Rolex representative Deutsch & Deutsch, it meets the specifications of Rolex officials in Geneva, with an open design and neutral interior. A three-dimensional green glass wall is meant to emphasize the waterproof nature of the brand's watches and a pattern in the stucco wall mimics bezel settings.
· Exclusive Look: Inside the First Stand-Alone Rolex Store in Texas [CultureMap Houston]